MARKETING THE CASTROL WAY
Digital City of the Future
NOHA created a 3D digital collaboration space exclusively for members of the "Marketing the Castrol Way" training programme.
This housed all of the manuals created to support the live training events. It also provided a space in which participants could meet, collaborate and socialise even when working in different time zones and geographies.
Each participant was represented by his or her own avatar which was able to move freely around the 'Digital City'.