Digital has changed all of the rules and NOHA understands web and email communications technologies backwards.
The advent of social media means that each and every one of us is an author, an editor, a publisher, a distributor and an influencer and we do it all for free. NOHA understands the social conversation and we are skilled at helping our clients to build more personally relevant conversations with their consumers through profile enrichment.
Digital also gives us the business intelligence to understand our audiences better. NOHA creates enterprise-wide search engines for its clients that crawl the published web, the social conversation and internal data repositories to find content on matters of specific interest to our clients. We then apply the latest text analytics technology to the results to derive meaning from unstructured data collected from disparate sources.