NO HIDDEN AGENDA

CASTROL SPECIALITY LUBRICANTS

Simplified Communications

 

There is a lot to talk about when it comes to Speciality Lubricants.
There are an awful lot of them for a start and the conversation tends
to become very technical very quickly.

NOHA created a communications hierarchy which enabled Castrol's Speciality Lubricants marketing 
team to separate sales messages 

from technical messages and business to business messages from consumer messaging.