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NO HIDDEN AGENDA
CASTROL SPECIALITY LUBRICANTS
There is a lot to talk about when it comes to Speciality Lubricants.
There are an awful lot of them for a start and the conversation tends
to become very technical very quickly.
NOHA created a communications hierarchy which enabled Castrol's Speciality Lubricants marketing team to separate sales messages
from technical messages and business to business messages from consumer messaging.
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