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    SHOWCASE

    CASTROL SPECIALITY LUBRICANTS

    Simplified Communications

     

    There is a lot to talk about when it comes to Speciality Lubricants.
    There are an awful lot of them for a start and the conversation tends
    to become very technical very quickly.

    NOHA created a communications hierarchy which enabled Castrol's Speciality Lubricants marketing 
team to separate sales messages 

    from technical messages and business to business messages from consumer messaging.

    AUTOMOTIVE

    CASTROL