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NO HIDDEN AGENDA
CASTROL & BLOODHOUND
Using Sponsorship as a Communications Asset
Castrol commissioned NOHA to create a safety video aimed at younger people to emphasize the need to wear a safety belt at all times even on coaches. The film starts with a young girl who is not wearing a seatbelt watching a film about Bloodhound and its attempt on the World Land Speed Record. Soon Andy Green, Bloodhound’s driver appears in the “real world” to remind her always to wear a seatbelt.
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