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NO HIDDEN AGENDA
CASTROL AND FORD
Castrol wanted to stress the depth of its collaboration with Ford in
the creation of a new lubricant specifically for the EcoBoost engine. This was important across the business to business and business to consumer communications challenge. NOHA addressed this through the creation of a video telling the story of how the product had been designed from scratch. Most car dealerships have video screens and there is often a dearth of content to play on those screens.
By providing the film to dealerships, Castrol was able to help them
to make an under-utilised asset more effective and achieve greater consumer breakthrough.
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